Institu Maria da Penha


Agency: 100 Graus


On a dark background, several people make the "Mannequin Challenge" in everyday situations, talking, watching TV and so on. Meanwhile, the locution presents a couple fight, in which the man attacks his wife / girlfriend. At the end of the video, appears the concept that invites people who witness or know this situation, "do not just stand there."

This professional campaign titled '#MannequinChallenge' was published in Brazil in January, 2017. It was created for the brand: Institu Maria da Penha, by ad agency: 100 Graus. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: 100 Graus, Fortaleza, Brazil
Creative Directors: Victor Rocha, Mateus Cândido
Art Director: Victor Rocha
Copywriter: Mateus Cândido
Accounts Executive: Carolina Mapurunga
Producer: Lucas Ximenes
Video Production: OC Filmes
Director: Daniel Cortez
Production Coordination: Carol Nascimento
Audio Production: DSAN
Costume Designer: Alison Freire
Makeup: Carol Ximenes, Letícia Oliveira


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