Description
The film “Man at Sea” is a dystopian story that takes place in just any Mediterranean beach. A lifeguard is patrolling the horizon, while suddenly he sees a man who’s drowning. Immediately he starts running towards the sea to save him, but he’s stopped by a couple trying to dissuade him, followed by many other beach attendants, bringing commonplaces as excuses not to save him: “who knows where that guy comes from”, “where would he stay?” “As long as they know they’ll get rescued, they’ll swim here”. And again: “Those people never want to do anything” and “They should stay home”. Surrounded by a group of people preventing him from moving, he can’t go to the rescue, while the man drowns before the indifference of many, creating a powerful metaphor for the indifference that surrounds these tragedies everyday.
This professional campaign titled 'Man At Sea' was published in Italy in December, 2023. It was created for the brand: Emergency NGO, by ad agency: Ogilvy. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 12 months ago by Executive Creative Director: Francesco Basile of Ogilvy.
Credits
Creative Agency: Ogilvy Italia
President & Chief Creative Officer: Giuseppe Mastromatteo
Executive Creative Directors: Lavinia Francia, Francesco Basile
Client Creative Directors: Alberto Crignola, Nicolò Mondonico
Head of Strategy: Luca Tapognani
Senior Strategist: Silvia Tasso
Account Supervisor: Eleonora Guidolin
Head of Tv Production: Sanam Bartoletti
Producer Team: Lorenzo Alaimo
Head of Social: Carola Bracci
Social Media Manager: Melanie Gemelli
Head of Pr: Anna Esposito
Pr Supervisor: Emanuele Palmieri
Production Company: The Family
Executive Producer: Lorenzo Ulivieri
Executive Producer Spain: Stefano Bajetto
Producer: Sofia Fontana
Director: Igor Borghi
DOP: Hiero Spitz
Production Manager: Marco Alzati
Production Inspector: Omar Bertulli
Stylist: Elena Cavallaro
Post Producer: Simone Barbella
Editor: Luca Angeleri
Color: Giorgia Meacci
Post video: Band, YouAre
Post Audio: Disc to Disc
Music: Enzo Casucci
