Description
We give MyM members a reason to slay every single day. Because that’s how fans feel when they’ve just secured the deal of the day. They become the true main characters, and the McDonald’s app becomes the enabler of those little everyday highlights.
This professional campaign titled 'Main Character Energy' was published in Austria in January, 2026. It was created for the brand: McDonald's, by ad agency: DDB Wien. This Film medium campaign is related to the Delivery Services and Food industries and contains 1 media asset. It was submitted 37 minutes ago by Creative Director: Virginia Wilhelmer of DDB Wien.
Credits
Client: McDonald's Österreich
CMO: Dipti Paranjape
Head of Marketing: Reka Vass
Head of Digital, Media & Customer Engagement: Lisa Novak
Team Lead Digital Strategy & Activation: Marianna Jörg
Marketing Professional: Alina Höflechner
Agency: DDB Wien
CCO: Thomas Tatzl
CEO: Andreas Spielvogel
Strategist: Henry Bonaert
Creative Director: Virginia Wilhelmer
Creative Director: Christina Mer Hofmann
Copywriter: Manou Ilunga
Account Manager: Lisa Volkert
Account Manager: Emma Abbrederis
Director: Siniša Vidović
DOP: Matthias Helldoppler
Production Manager: Vesna Vidović / Fora Ultra
Producer: Snezana Maric
Unit Manager: Christian Raberger
Recording Sound Studio: ROTBART
