Description
Launched globally this week, ‘Airplane’ is just the first of seven stories that will reach millions of viewers throughout the World Cup. Each film is told from the perspective of a fan from a different country, making this a global launch that celebrates the unique cultural nuances of each region.
'Airplane' follows a devoted Mexico supporter whose neighbours help him build an oversized cup costume to cheer on his team. The twist: while the look is terrible, his fragrance is not.
This professional campaign titled 'Smell Your Best When You Look Your Worst' was published in Mexico in March, 2026. It was created for the brand: AXE, by ad agency: LOLA Madrid. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 17 minutes ago.
