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Magnetic
Description
The campaign captures Maison Margiela’s signature edge with a dreamy twist. Shot by the legendary Paolo Roversi, the images are crafted by Neel Majumder's Creative Direction , turned to be hauntingly beautiful portraits rather than traditional ads. Every element works together to highlight Miley’s fearless persona, elevating her from pop provocateur to fashion muse. These images are a bold re imagining of modern glamour. By merging Cyrus’s unapologetic energy with Margiela’s avant-garde DNA, the campaign reminds us that style isn’t about perfection.
This NSFW professional campaign titled 'Magnetic' was published in France, United Kingdom, and United States in September, 2025. It was created for the brand: Maison Margiela, . This Digital and Print media campaign is related to the Beauty and Fashion industries and contains 3 media assets. It was submitted 3 months ago by Majumder: Neel of Image Work.
Credits
Brand: Maison Margiela
Advertising Agency (School): Maison Margiela inhouse, France
Model: Miley Cyrus
Executive Creative Director: Neel Majumder
Photographer: Paolo Roversi
Stylist: Robbie Spencer
Makeup :Lucia Pica
