Pepsico Lay's

The Max Launch

Agency: Brodmann


In a country that appreciates flavors, Lay’s introduced its maximum flavor by launching Lay’s Max across Iraq.
For the launch, they wanted the visuals to reflect how rich and crispy the new Lay’s is.

Knowing that no visual can give it its justice, we opted for a 3D environment that illustrated the flavors along with the potato chips coming together to deliver The Max!

This professional campaign titled 'The Max Launch' was published in Iraq in July, 2022. It was created for the brands: Lay's and Pepsico, by ad agency: Brodmann. This Content, Design, and Film media campaign is related to the Food and Other industries and contains 1 media asset. It was submitted over 1 year ago.


- Advertising Agency: Brodmann – Iraq, Suliymaniah
- Communications Director: Suhaila Jabakhanji
- Head of Design: Alaa Khalid
- 3D Animator: Peshang Ahmed
- Kurdish Copywriter: Aso Hawrami
- Music Composition: Rasan Salih – PLAY Radio, Sulyimaniah, Iraq


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