Blua: An identity made from films
With the help of the agency Full Circle Karma, the production company BLUA has launched a new brand image, which pays tribute to the world of cinema and the childhood of the filmmakers, photographers and producers that collaborate with BLUA.
The goal was to create an identity that conveys the essence of BLUA. Full Circle Karma was inspired by something personal that brings everyone who is part of the production company together: the cinematic references they share.
In order to create the logo, Full Circle Karma contacted Hangar, an Art Research Center in Barcelona who, after a long process of digitizing and vectorizing typefaces extracted from movie posters, managed to detect all the areas of convergence between the different letters.
Finally, we traced the areas of conversion and built a typographic structure with one letter. Based on this structure we designed the entire typeface, which has more than 200 fonts. These fonts not only contain the essence of classic films in the history of cinema, but they are now also part of BLUA’s story.
Film and typography have never strayed far from each other. Typography has promoted a huge cultural impact. "We wanted the new visual identity to go beyond the strictly aesthetic; we wanted it to tell a story and make the team feel part of it" says Jaume Leis, Partner at Full Circle Karma.
The new visual identity has been designed to integrate into all physical and digital formats. It can be applied to any medium without losing its essence: the mix between avant-garde technology and the influence of classic cinema which lies at the core of the BLUA.
This professional campaign titled 'Made from Films' was published in Spain in September, 2020. It was created for the brand: Blua, by ad agency: Full Circle Karma. This Design medium campaign is related to the Movies and Professional Services industries and contains 14 media assets. It was submitted almost 2 years ago by Creative Director: Jaume Leis of Full Circle Karma.
Advertising Agency: Full Circle Karma, barcelona, Spain