ADVERTISING

Eureka!

Travel while reading

Description

CONTEXT
“Eureka!” is an independent bookstore with a meticulously selected collection of books. Great readers themselves, the owners are the ones you can resort to for any book recommendations. Because of their refined taste, the bookstore has developed into a community of printed pages fans - writers, philosophers, art curators, advertising specialists and film directors.
OBJECTIVE
Due to the recent quarantine restrictions, the bookstore came against difficult times and was in danger of shutting down permanently. The challenge was to find new readers, in particular the ones unaware of this independent and self-supporting book sanctuary.
SOLUTION
With the poor prospect of “actual” traveling, everyone has been “dreaming” about globetrotting adventures. Hence, we thought about a classical insight – why not “dream travel” with the aid of a book? With this in mind, we exploited 6 travel destinations exclusively curated by discerning travellers, not by tourists. Twelve comprehensive books for each of the six destinations are available to purchase on-line, four of which have been masterly visualised graphically on posters. The bookstore’s community joined this exciting project together with selected fans who had the opportunity to experience first-hand these travel destinations and shared their insightful feedback. Their thoughts and opinions were posted on social media. Revealing travelling experiences, the illustrations were created as key-visuals - each displaying an everyday life snapshot in different parts of the world, and each unveiling a hidden book within.

This professional campaign titled 'Travel while reading' was published in Lithuania in July, 2020. It was created for the brand: Eureka!, . This Design medium campaign is related to the Retail Services industry and contains 6 media assets. It was submitted almost 2 years ago by Account manager: Kęstutis Kuskys of NEW! Agency.

Credits

Advertising Agency: New!, Vilnius, Lithuania
Creative director: Aistė Jūrė
Illustrator: Justine Shirin
Copywriters: Aistė Jūrė, Vytautė Petkevičiūtė
Designer: Ieva Paliukaitytė
Project manager: Kęstutis Kuskys

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