Madame AIrma
Agency: Artefact 3000
Description
Every year, thousands of creatives fly to Cannes without knowing if their work will make the cut among the 3% that actually take home a Lion… The suspense is palpable, the wait unbearable… In the run-up to Cannes Lions 2026, Paris-based creative advertising agency Artefact 3000 decided to play on this collective industry anxiety rather than just endure it.
That is why the agency created: Madame AIrma, the Fortune Teller of Cannes.
The first creative oracle capable of evaluating your projects before the Cannes jury even does.
Behind the crystal ball lies a sharp dose of irony and an artificial intelligence model developed by Artefact 3000, trained on a comprehensive database of previously awarded campaigns and the official Cannes scoring framework. The tool predicts, with a 70% success rate, whether a campaign will secure a Lion or not…
Teased via an anonymous direct marketing push parodying traditional neighborhood fortune-teller flyers, the Artefact 3000 initiative brought together over 700 industry professionals across 44 countries in just two weeks.
This professional campaign titled 'Madame AIrma' was published on June 20, 2026. It was created by ad agency: Artefact 3000. This Digital medium campaign contains 2 media assets. It was submitted about 6 hours ago.
Credits
Advertising Agency : Artefact 3000
Creatives: Margaux Ferrand & Charles-Antoine De Sousa & Etienne Roure
Copywriter: Clara Poulle
UI Designer: Matthieu Panigot
UX Designer: Chloé Maillot
Motion Designer: Sarah Guillausseau
Art Director: Antoine Chapelle
Head of Design: Vincent Blachère
Creative Director: Margaux Ferrand
Developper: Régis Grumberg
Producer: Julie Delachaux
Strategic Planner: Lucie Marchais
