SAVING THE NATION’S DEBT BY INVITING PEOPLE TO SPEND!
Description
SAVING THE NATION’S DEBT BY INVITING PEOPLE TO SPEND!
The Thai Government Savings Bank is taking steps to combat the national debt crisis by encouraging responsible spending on important causes as a means to boost savings among the public.
With the crucial mission of the Government Savings Bank is geared towards “being a leader in promoting savings for sustainable country development to enhance happiness and future security for the people”, while saving sounds monotonous and boring, especially versus with spending money on the latest trends. Therefore, it is a great challenge how to communicate to the people to turn attention back to the matter of saving.
SCRUM x ADK Thailand launched a campaign to spark daily saving money habits by making smart spending choices, which are spend for benefits, spend for investment, allocate money at least 10-30% of whatever you spend for saving.
It’s a new approach to cultivate the habit of saving money with trying to provoke smart spending for financial wellness and economy.
This professional campaign titled 'Right Spending = Saving!' was published in Thailand in November, 2023. It was created for the brand: Government Savings Bank, by ad agencies: ADK THAI and SCRUM. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 12 months ago.
Credits
Agency :
SCRUM x ADK Thai
Chief Creative Officer :
Wikorn Rojarayanont
Asso Creative Director :
Supachok Tiyakunpugdee
Art Director :
Supachok Tiyakunpugdee / Wikorn Rojarayanont
Copywriter :
Wikorn Rojarayanont / Supachok Tiyakunpugdee
Management Director :
Thanawat Meesawat
Account director :
Ritichai Taychamanoon
Strategic Planning Director :
Sasana Jitwatna / Anunpapa Siriwan
PR Manager :
Pijitra Chirakulpornpaisan
Agency Producer :
Jutamart Sanguanyod
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Production Company: Mum films
Film Director :
Suthon Petchsuwan
Assistant Director :
Chairat Piriyawattanakul
Executive Producer :
Pattarajitr Trakarnkate
Producer :
Ravikan Thongcho
Post Producer :
Kritsana Thaweesang
PA to Dir. :
Kataporn Saeieb
Location Manager:
Dechnarong Boonsongsang
PM :
Napassanan Jirapakmahasiri
PA :
Nongnapat Matrvichite
Art Director :
TAAN NUTTANAWAKUN
Stylist :
Kittisak prasarndee
Casting :
Surangkana suwanjinda
DOP :
Teerawat Thitikornwanich
Digital Video Assistant :
Chalerm Thongsuk
Editor :
Dechmongkol Prasertsit
Colorlist :
Pat Aphipongcharoen
Online Artist :
Tanawich Kochchaprom
Music Composer :
Siwat B Homkham
Sound Production Company :
Mellow Tunes BKK
