Description
Background
Monti Fitness is the only gym in the “Rione Monti” area of Rome, a neighbourhood full of typical Italian restaurants.
Challenge
Promote the gym in the neighbourhood and increase the number of members.
Solution
In order to reach people when they’re thinking about their weight the most (after lunch), we printed a series of exercises on the back of restaurants receipts with an accompanying message inviting them to come and “burn off their meal”.
This professional campaign titled 'Lunch break' was published in Italy in January, 2010. It was created for the brand: Monti Fitness, by ad agency: Saatchi & Saatchi. This Direct medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 15 years ago.
Credits
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Manuel Musilli, Laura Sordi
Art Director: Daniel James Ieraci
Copywriter: Leonardo Cotti
