Description
In Bangladesh, Valentine’s Day is traditionally associated with romantic gestures — flowers, chocolates, and public displays of affection. But what if love evolves?
This campaign redefines Valentine’s Day through three deeply personal stories — a husband, a son, and a father — each expressing love not through grand romantic gestures, but through responsibility and future protection.
Told through cinematic oil-painting animation, the films capture intimate, everyday Bangladeshi moments:
– A husband securing his wife’s future
– A son quietly taking responsibility for his mother
– A father preparing his child for tomorrow
Rather than focusing on material gifts, the campaign positions financial foresight and protection as the most mature form of love.
In a society where love is often felt but rarely verbalized, these stories show that responsibility can be the highest expression of affection.
Valentine’s Day is no longer just about romance.
It’s about securing the people you love.
This professional campaign titled 'Love, Secured' was published in Bangladesh in February, 2026. It was created for the brand: WeGro, by ad agency: WeGrO. This Content, Digital, and Film media campaign is related to the Finance industry and contains 3 media assets. It was submitted 22 minutes ago by Brand Manager: Md. Niamul Karim of WeGro Global.
Credits
Brand: WeGro
Campaign Title: Love, Secured
Agency: WeGro In-house Creative Team
Creative Director: Md. Niamul Karim (Rafi)
Copywriter: Wabiydul Hoque Khan
Art Direction: Monirul Islam Shojol
Animation Style: Oil Painting Motion
Production: WeGro In-house Creative Team
Country: Bangladesh
Language: Bengali
