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Prodigy Finance

Love at First Rate

Campaign Key Visual

Long Form YouTube Content

Email Banner

Paid Media

Description

Seasonal campaigns have a unique ability to capture attention across industries, and the launch of Prodigy Finance's co-signer loans aligning with Valentine’s Month presented the perfect moment to create a high-impact, thumb-stopping digital campaign.

By blending the spirit of the season with our new offering, we have an opportunity to drive massive reach and significantly boost our share of voice in the market.

The campaign celebrated the love and support co-signers provided, showcasing how they empowered students to achieve their dreams. Prodigy Finance played the perfect matchmaker by offering “love” in return—radically flexible loans with or without a co-signer and low interest rates tailored to individual needs.
To stand out in a very saturated vertical and timeline, the campaign creative featured vibrant, illustrative visuals inspired by regional design trends in India, ensuring cultural relevance and freshness. By avoiding the overuse of stock imagery common among competitors, the campaign felt distinct, relatable, and visually memorable, further strengthening Prodigy Finance’s position as the trusted funding partner for students pursuing their international aspirations.

This professional campaign titled 'Love at First Rate' was published in India in February, 2025. It was created for the brand: Prodigy Finance, . This Content and Digital media campaign is related to the Education and Finance industries and contains 4 media assets. It was submitted 1 day ago.

Credits

In-house Marketing Team @ Prodigy Finance
Brand Strategist & Art Director: Charlene Dos Ramos
Head of Strategy: Mariana Alcocer
Copywriter: Kaylynne Turner
Content and Communications Manager: Barry Tout
Social Media Manager & Content Creator: Cyndi Satram
Digital Marketing Manager: Sanjana Haralalka
Digital Marketing Manager: Prashika Bagul
Graphic Designer: Michael Dos Ramos

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