Doors open
We have multiple study destinations supported, we wanted to show a few of them, this is the USA
Studying in the UK
Studying in France
The campaign lent itself to pay homage to Low Fi Girl, while showcasing a variety of study destinations
Description
“Doors Open” is a creative campaign designed to spark curiosity and stop the scroll. Using a blend of illustration layered over real-life backgrounds, it encourages ambitious students to picture themselves in new environments, making the dream of studying abroad feel closer and more attainable. The creative approach feels both imaginative and authentic, capturing the mix of ambition and reality that defines this journey. At its core, the campaign delivers a simple but powerful message: all you need to do is open the door.
The idea taps into a truth many students recognise: while studying abroad can feel locked behind barriers, they continue to seek ways to unlock new opportunities for growth, global careers and personal impact. “Doors Open” resonates because it reflects their determination and places them at the centre of the story. As an early awareness campaign ahead of peak season, it invites students to see the possibilities with Prodigy Finance and positions the brand as the partner ready to open that door with them.
This professional campaign titled 'Doors open' was published in India in September, 2025. It was created for the brand: Prodigy Finance, . This Content and Digital media campaign is related to the Education and Finance industries and contains 4 media assets. It was submitted 2 months ago.
Credits
Head of Acquisition Strategy: Mariana Alcocer
Social Media Co-ordinator: Cyndi Satram
Brand Strategist: Charlene Dos Ramos
Senior Content & Communications Specialist: Kaylynne Turner
Copywriter: Lovely Banerjee
Designer & Illustrator: Smokey & The Cat
