Stockholm Pride

Heart of gold

Agency: M&C Saatchi


Stockholm Pride won a Gold and People's Choice in the Lovie Awards for the much acclaimed campaign #gowest. Since the initiative is a protest against the LGBT ban in Russia, very different plans was set up for the heart shaped gold statuette. It was sent to Vladimir Putin personally.

This professional campaign titled 'Heart of gold' was published in Sweden in December, 2013. It was created for the brand: Stockholm Pride, by ad agency: M&C Saatchi. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 10 years ago.


Advertising Agency: M&C Saatchi, Stockholm, Sweden

Konica Minolta


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