A. O. Smith

Live selectively, choose less "filter" more

Agency: ZEE Agency


Last July, water purifier brand A. O. Smith worked with ZEE for their newest campaign to promote the newest model.

Met with a highly technical industry with little room for creativity, ZEE conducted extensive research about Millennials’ purchase motivation to deploy a social campaign that combined creative ideas, product functions, and customer needs.

This professional campaign titled 'Live selectively, choose less "filter" more' was published in Vietnam in July, 2022. It was created for the brand: A. O. Smith, by ad agency: ZEE Agency. This Content and Digital media campaign is related to the Electronics, Technology and Health industries and contains 2 media assets. It was submitted 11 months ago.


Client: A. O. Smith
Agency: ZEE


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