Caja Maynas

Little negotiators

Agency: Agencia Vena

negotiator 1

negotiator 2

negotiator 3


From an early age, we possess the innate instinct to negotiate. Since childhood, when we desire something, we deploy a variety of tactics: whining, tantrums, tears, screams... we don't stop until we get what we want.

At Caja Maynas, the leading financial institution in eastern Peru, we decided to take advantage of this universal insight to promote our new savings account designed for children, designed for “ñañitos” (Which is how children are called in this part of the country).

This professional campaign titled 'Little negotiators' was published in Peru in March, 2024. It was created for the brand: Caja Maynas, by ad agency: Agencia Vena. This Digital, OOH Outdoor, and Print media campaign is related to the Finance industry and contains 3 media assets. It was submitted 18 days ago.


Advertising Agency: Agencia Vena, Lima, Peru
Client: Caja Maynas
Creative Directors: Dennis Kuoman, Luis Leon
Art Director: Luis Leon, Felipe Gonzales
Copywriter: Diego Valencia, Dennis Kuoman
Account Director: Aldo Gabilondo


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