Green Oman

Oman Forward!

Agency: Make The Change


In the bustling digital arena of COP 28, where nations converge to discuss sustainability, Green Oman stood out with a vision that transcended borders. Tasked with showcasing Oman's sustainable efforts on global platforms like Instagram, X, Linkedin, and Facebook, our campaign, "Oman Forward," rose to the challenge with innovative art direction and strategic content curation.

The Challenge:
Our mission was clear: amidst the discussions and dialogues of COP 28, we needed to spotlight Oman's strides towards sustainability. However, with the digital landscape inundated with competing narratives, breaking through the noise demanded a unique approach.

The Solution:
Harnessing the power of illustration art direction, we transformed ordinary images into powerful statements of sustainability. Through this approach, we melded the present with the future, seamlessly integrating sustainable solutions into the fabric of Oman's landscapes. For instance, a barren desert vista was transformed with the addition of solar panels, illustrating a future where renewable energy thrives.

The Results:
The impact of "Oman Forward" exceeded all expectations, garnering significant attention and engagement across various digital platforms:

Impressions: 4.3M+
Reach: 1.2M+
Followers: 40K+
Engagement: 71K+
Video Views: 62.5K+
Increase of More than 40,000+ followers on Green Oman IG.
These metrics not only underscore the campaign's success in reaching a vast audience but also highlight the resonance of Oman's sustainable message on a global scale.

"Oman Forward" epitomizes the power of creativity and strategic communication in driving sustainable agendas forward. By leveraging artistry and digital platforms, we not only showcased Oman's commitment to sustainability but also inspired thousands to join the journey towards a greener future. With a significant reach of 1.2M+ users achieved, the impact of this campaign reverberates far beyond the confines of COP 28, leaving an indelible mark on the global conversation on sustainability.

This professional campaign titled 'Oman Forward!' was published in Oman and United Arab Emirates in March, 2024. It was created for the brand: Green Oman, by ad agency: Make The Change. This Digital medium campaign is related to the Health, Media, and Other industries and contains 3 media assets. It was submitted 19 days ago by Creative Director: Mahmoud Amin of Make The Change Oman.


Advertising Agency: Make The Change, Muscat, Oman
CEO: Mansoor Khan
COO: Irfan Fatmi
Strategy Director: Gireesh Gupta
Creative Director: Mahmoud Amin
Sr. Art Director: Makram Bou Mejahed
Content Writer: Hanan AlRahbi
Digital Media Lead: Muhammad Muadh
Senior Account Manager Digital & Strategy: Aaliyah Davids


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