F1® THE MOVIE

Heineken® 0.0 has been announced as the Official Partner of F1® THE MOVIE; a collaboration brought to life with a new campaign directed by the movie director himself Joseph Kosinski, that stars Brad Pitt and Damson Idris.

The campaign, ideated by creative agency LePub, will launch ahead of the film’s much anticipated global release on 25 June. With Heineken® 0.0 also featuring directly in the film, the partnership marks the brand’s natural place in the world of F1®, having been a sponsor since 2016.

As F1® experiences a cultural rise like no other, F1® THE MOVIE is set to be the summer’s biggest blockbuster, and Heineken® 0.0 is right at the heart of the action, both on and off the track.

The campaign from Heineken® 0.0 will see the release of a short film featuring Brad Pitt and Damson Idris, created to challenge outdated assumptions around alcohol and socializing.

The content reflects how modern audiences are rethinking what ‘’choices’’ looks like today. In one standout scene, we see Damson enjoying a Heineken® 0.0, assuming he’s about to drive, when expectations are reversed and in fact it is Brad getting behind the wheel. Designed to echo the brand’s “When Driving, Or Not” message and delivered within the construct of the film's characters, it supports Heineken® 0.0’s wider approach to normalising moderation, showing that enjoying a great 0.0 beer doesn’t need a reason.

While full details of the film remain under wraps, Heineken® 0.0 appears throughout, reinforcing its place in the fabric of modern F1®. The collaboration continues Heineken®’s commitment to showing up where culture is happening, in ways that are authentic, entertaining, and socially relevant.

In the lead-up to the film’s release, fans can expect exclusive content and behind-the-scenes access via Heineken® channels, bringing them closer not just to F1® THE MOVIE, but to the wider cultural conversation about moderation, inclusion, and changing social norms.

“At Heineken®, we believe culture has the power to shape behaviour,” said Nabil Nasser, Global Head of Heineken® Brand. “By becoming part of F1® THE MOVIE, we’re taking the conversation around moderation into a space that’s global, influential, and emotionally engaging. This partnership isn’t just about visibility – it’s about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we’re committed to redefine what it means to choose moderation today.”

Damson Idris, Lead Actor said: "F1® is intense, it’s fast, it’s high-stakes, and it’s full of pressure. But that’s what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect. Choosing a 0.0 isn’t about holding back, it’s about deciding what works for you and owning it, whatever the moment."

Joseph Kosinski, Director of F1®: THE MOVIE said: "This film isn’t just about the speed and spectacle of Formula 1, it’s about the emotion and culture around it. Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, not added in — and that was essential to me as a storyteller."

The F1® THE MOVIE partnership builds on Heineken®’s longstanding global sponsorships including Formula 1™, the UEFA Champions League, and the US Open – all platforms to champion moderation and support more inclusive drinking choices among fans worldwide.