The Ribera healthcare group, together with the creative agency Maart, presents the "Rhythms of Life" campaign, in which health and music go hand in hand to raise awareness of cardiovascular diseases and the associated risk factors, through a singular and unique element: the first ever arrhythmic metronome.
Cardiovascular diseases are currently the leading cause of death in the world. More than 17 million people die each year from heart disease and it is estimated that by 2030 there will be 23 million. Specifically in Spain, more than 300 people die every day from heart disease. A latent problem that needed to be heard.
The new campaign is based on the observation that both the heart and the rhythm of music are measured in beats per minute (BPM). Ribera and Maart have promoted the construction of a metronome, an instrument that measures the beats of music, arrhythmic that swings to the "rhythm" of a sick heart, specifically Adrian's heart, a patient with arrhythmia, which is the core of all the initiatives linked to this awareness and health education action.
This professional campaign titled 'Life Rhythms | The first arrhythmic metronome ' was published in Spain in February, 2023. It was created for the brand: Ribera, by ad agency: Maart. This Audio and Digital media campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 year ago.
Advertising Agency: Maart Agency
Client: Grupo sanitario Ribera
Production Company: Iberian Media
Head of creativity: Pablo Martí
Creative Director: Lucas Castro
Copywriter: Lucas Castro
Art Director: Pablo Martí
Postproduction: Marcos De Haro
CMO: Angélica Alarcón
Brand Manager: Mónica Jaén