In Brazil, the use of agrochemicals is alarming and more than half of the substances used are banned in countries of the European Union and the United States. According to the World Health Organization (WHO), the consumption of these substances causes, annually, 70,000 acute and chronic poisonings. The TULASI Mercado Organic, which fights this evil through the sale of natural products without chemistry and without poison, created this campaign showing the public the evils that may be hidden in conventional food.
This professional campaign titled 'Lettuce, Meat, Strawberry, Orange' was published in Brazil in October, 2017. It was created for the brand: Tulasi Organic Market, by ad agency: Martpet. This Print medium campaign is related to the Food industry and contains 4 media assets. It was submitted over 4 years ago.
Advertising Agency: Martpet, Recife, Brazil
Creative Directors: Edison Martins, Diego Curvêlo
Art Directors: Gustavo Fonseca, Guilherme Rocha
Copywriters: Peu Souza, Iago Aroeira
Photographer: Gustavo Fonseca
Additional Credits: Renata Nascimento, Luiz Penna, Fabíola Mendes