Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries – One for One. But how do we continue to communicate this in new and unexpected ways?
This time, we changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, there’s, of course, a kid in Africa waiting for one. This way, we highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.
This professional campaign titled 'Letters from Africa' was published in Sweden in May, 2013. It was created for the brand: Porteur, by ad agency: M&C Saatchi. This Direct medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: M&C Saatchi Stockholm, Sweden