If we don’t stop overfishing, our oceans will soon carry more marine debris, such as fishing nets, than actual fish. To promote immediate action to save the ocean, Sea Shepherd and Ogilvy Social.Lab created the unique campaign “Catch Of The Day 2050” - displaying seafood created by fishing nets found in the North Sea.
This professional campaign titled 'Catch Of The Day 2050' was published in Netherlands in April, 2022. It was created for the brand: Sea Shepherd, by ad agency: WPP. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 7 media assets. It was submitted 8 months ago by Art Director: Lorene Faivre of Ogilvy.
Advertising Agency: Ogilvy Social.Lab Amsterdam, Amsterdam, Netherlands
Film Company: Bbkk
Photography: Chuck Studios
Ecd: Tolga Büyükdoğanay
Creative Directors: Alison Hingle, Diego Lauton De Oliveira, Desiree Leiprecht
Art Director: Lorene Faivre
Copywriter: Leanne Dingwall
Film Directors: Blue Ter Burg, Quintin Baker
Photographer: Natascha Brandt