Description
For many in the diaspora, sending money home comes with a familiar sting: transfer fees. High, unexpected, and always frustrating.
For this Sendwave campaign targeting the Moroccan diaspora, we pushed the drama of that moment to its absurd extreme.
What if high transfer fees could literally take your breath away?
Our lead character Rachid El Ouali walks into a traditional remittance shop, receives his receipt, and the fees hit him like a medical emergency. He suffocates, turns red, gasps for air. An oxygen mask drops. First aid arrives. The cashier, completely unfazed, puts up an "on break" sign and walks away.
Then the camera pulls back to reveal that every customer in the shop is going through the same thing. Receipts in hand. Bodies on the floor. A remittance shop turned emergency room.
The casting around Rachid El Ouali, particularly the deadpan cashier, elevated the comedy beyond what we had envisioned.
The entire production was executed in collaboration with TIMIS production.
Absurd? Yes.
But anyone who has ever sent money home and seen the fees knows: the feeling is real.
Sendwave. Less transfer fees. Less drama.
This professional campaign titled 'Less Transfer Fees. Less Drama.' was published in France, Morocco, and Tunisia in January, 2026. It was created for the brands: Sendwave and Zepz, by ad agency: Timis. This Digital, Film, and Static Images media campaign is related to the Electronics, Technology and Finance industries and contains 1 media asset. It was submitted about 1 hour ago by Creative Director: Charlene.
Credits
Sendwave In-house creative team:
Creative Director: Rose Charlène Renaud Charles
Art Director: Karim Hanini
Copywriter: Michele Teboul
Project Manager: Mweembe Benda. & Amina Ahmed
Production Company: Timis
Producer: Romain Lucchini
Director: Boubacar Woyo Traore
Production Director: Abdoulaye F. Kane
