Description
Being an immigrant means carrying two worlds at once. The daily reality of building a life abroad, and the emotional pull of home. During AFCON 2025, that pull gets louder.
This campaign taps into a universal moment: watching your team play from thousands of miles away. The tension of following a match while pretending to work. The joy that bursts out in inappropriate places. The strangers who suddenly become family when your team scores.
"Supporting your team from afar is hard. Sending money with Sendwave is easy."
Two spots capture these moments with humor and heart. Part of Sendwave's broader "Immigrant Life" platform, adapted for the biggest football tournament on the continent.
This professional campaign titled 'AFCON 2025 – "Supporting Your Team From Afar"' was published in France, Morocco, and Senegal in December, 2025. It was created for the brands: Sendwave and Zepz, by ad agency: Timis. This Digital and Film media campaign is related to the Finance industry and contains 2 media assets. It was submitted about 18 hours ago.
Credits
Sendwave In-house creative team:
Creative Director: Rose Charlène Renaud Charles
Art Director: Karim Hanini
Copywriter: Michele Teboul
Project Manager: Mweembe Benda
Production Company: Timis
Producer: Romain Lucchini
Director: Boubacar Woyo Traore
Production Director: Abdoulaye F. Kane
