POV: Immigrant Life
Description
For many immigrants, sending money home is a responsibility filled with stress and frustration. Families often assume life abroad is easy, when in reality it comes with sacrifices and pressures.
For our End of Year campaign, we tackled these challenges with a disruptive UGC-driven campaign that puts immigrant experiences at the center. Through scripted, influencer-led content that blends honesty with humor, we highlighted relatable pain points and showed that while sending money isn't always easy, Sendwave is always in their corner.
We didn't show perfect immigrant success stories. We showed the messy, funny, frustrating truth. The family pressure. The guilt. The "when are you sending money?" texts. The sacrifices no one sees.
70+ assets. Multiple markets. Dozens of influencers across multiple diasporas.
This professional campaign titled 'POV: Immigrant Life' was published in Multinational Worldwide, Nigeria, and Philippines in November, 2025. It was created for the brand: Sendwave, . This Digital and Static Images media campaign is related to the Electronics, Technology and Finance industries and contains 5 media assets. It was submitted about 17 hours ago by Creative Director: Charlene.
Credits
Creative Director: Rose Charlène Renaud Charles
Art Director: Karim Hanini
Copywriter: Megan Marris
Video editor: Daniele Zacchi
Freelance video editor: Guido Benedicto
Growth: Annette Oppong, Ibtissam Lotfi, Lucy Case, Marcelle Van Der Laat, Sergi Florensa, Anora Vasant, Simona Marinkova, Arpan Patel, Elena Safronova, Mweembe Banda
