ADVERTISING

STRAAT Museum

690 metres of street art take over Amsterdam’s Schiphol Airport

Agency: Wink Creative

Description

Experiential agency WINK is working with STRAAT Museum, the world’s largest museum for street art and graffiti, to unveil Time Lines, an ambitious new art experience at Amsterdam Airport Schiphol.
Stretching across 690 metres of transit space, the temporary installation project innovatively transforms a functional commodity - construction barriers - into a living, evolving artwork about travel, time and human connection. The new art experience cleverly conceals and repurposes one of the airport’s largest construction sites. It’s the longest continuous mural ever created in the Netherlands.
The artwork and the artists were curated by STRAAT Museum, the world’s largest street art museum, based in Amsterdam’s buzzy Noord (North) district.
Featuring five internationally recognised street artists - Pref (UK/Belgium), Kevin Ledo (Canada), Jelmer Konjo (Netherlands), Bianca Nemelc (USA) and Eloise Gillow (UK) - Time Lines invites millions of travellers passing through the airport to pause, reflect and experience art in the middle of their journeys.
Bringing together artists at different stages of their careers, Time Lines sees emerging voices collaborate alongside more established names - offering newer artists the opportunity to shine on a major international stage.
Inspired by the famous quote by artist Paul Klee, “a line is a dot that went for a walk”, the installation reimagines the airport itself as a canvas of movement. Every traveller becomes a dot. Every journey becomes a line. At a transport hub that welcomes around 68 million passengers each year, the project turns an everyday transit corridor into one of the largest public street art interventions in the Netherlands.
Together, their works form a continuous visual timeline that mirrors the flow of people through Amsterdam Airport Schiphol every day. Building on WINK’s original wall structures (a unique invention) STRAAT collaborated closely with WINK’s 3D design team to develop a detailed compositional grid to accommodate artworks of varying sizes. The design includes embedded zones for info panels, live art, and complimentary visual pauses, while also responding to pedestrian flow through areas of high detail and large-scale impact.
WINK’s expertise in spatial storytelling and audience movement has been essential in shaping a journey that balances moments of visual intensity with areas of calm.

This professional campaign titled '690 metres of street art take over Amsterdam’s Schiphol Airport' was published in The Netherlands in April, 2026. It was created for the brand: STRAAT Museum, by ad agency: Wink Creative. This OOH Outdoor medium campaign is related to the Education industry and contains 6 media assets. It was submitted 20 minutes ago.

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