See that little coffee shop across the street? Maybe 15 years ago it was a second-hand video game shop. And 30 years prior, something else. Businesses have always evolved over time, and the entrepreneurs who open these shops are the ones who transform our cities and our everyday life over time.
This is what «The Store» is about, the new Renault and Publicis Conseil film directed by Rodrigo Saavedra (Soldats). In this film, we will follow the evolution of a shop that is passed down from generation to generation.
From a grocery store opened in 1912 by Pierre & Rose, the shop will transform itself over the decades through the work of their children, grandchildren and great-grandchildren.
Entering into the intimacy of this family, it is a whole part of our history that we see parade through this shop.
And since every professional need the right tools to transform themselves, we will see here that Renault has always been able to evolve in order to accompany these entrepreneurs over time. From the Fourgon Postal (1909) to the Juvaquatre (1937-1960), and from the Estafette (1959-1980) to the Master 1 (1980-1997), up to the New Trafic Van E-Tech Electric (2022).
The new version of this best-seller, which has won over 2.2 million professionals since 1980, is now 100% electric and will still be able to go to the heart of the city. Without compromising on the features that have made Traffic Van so successful, it has a range of 240 km (WLTP) which allows it to ensure all missions.
Whatever the future may be, professionals will continue to evolve. And Renault vans will always evolve alongside them.
This professional campaign titled 'The Store' was published in France in November, 2022. It was created for the brand: Renault, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.