Description
To launch the new LBX Vibrant Edition, Lexus Italia wanted a film that captured the car's character: bold, street-smart, and built around personal style. "Vibrant Infusion" brings together two movement traditions, the ritual precision of Kabuki and the fluid energy of street dance.
The film was directed by Marcello Costa following his short film Instinct, which won the Lexus Visionary Award at the Reply AI Film Festival in Venice. It was made entirely with generative AI, with every character created from scratch.
This professional campaign titled 'LBX Vibrant Infusion' was published in Italy in December, 2025. It was created for the brand: Lexus, by ad agencies: Misideal and The&Partnership. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 9 media assets. It was submitted about 14 hours ago by Communications Lead and Executive Producer: Leticia Xavier of Misideal.
Credits
Production Company: Misideal, London, United Kingdom
Client: Lexus Italy
Agency: T&P Group, Rome, Italy
Director: Marcello Costa
Executive Producer: Guy Fuhrer
