Number One Never Stops Challenging | Deloitte
Description
Deloitte has been ranked the world's number one professional services provider for the eighth year in a row. "Number One Never Stops Challenging" asks what drives someone who is already at the top to keep pushing.
The film is fronted by Olympic champion and world record holder Daniel Wiffen. It was made entirely with generative AI, with Wiffen serving as the real human model for his AI-generated performance. His likeness and presence carry the story, and every frame was built through AI.
Created by Acne Dublin and produced by AI-native film studio Misideal, it was Deloitte's first AI film. It ran on television and across paid online media, with supporting stills produced for print and social platforms.
This professional campaign titled 'Number One Never Stops Challenging' was published in Ireland in October, 2025. It was created for the brand: Deloitte, by ad agencies: Acne and Misideal. This Film and OOH Outdoor media campaign is related to the Professional Services industry and contains 7 media assets. It was submitted about 14 hours ago by Communications Lead and Executive Producer: Leticia Xavier of Misideal.
Credits
Advertising Agency: Acne, Dublin, Ireland
Production Company: Misideal, London, United Kingdom
Creative Director: Dylan Cotter, John O'Connor
Designer: Megan Griffin
Producer: Sarah Chadwick
Film Director: Marcello Costa
Executive Producer: Leticia Xavier
AI Artists: Alfredo Silva, Marcello Costa
Editors: Marcello Costa, Victor Cohen
Post Production Company: Voodoo House
VFX Supervisor: Américo Catao Jr
Post Production Executive: Guilherme Correa
3D Supervisor and Comp: Rafael Zierhofer
Head of 3D: Rogério Alves
Post-Production Coordinator: Fernanda Nahas
Client: Peter Glynn, Sinead M. Gogan, Yvonne Byrne, Richard Brickley
