Description
The highest rate of skin cancer occurs in people who have jobs that expose them directly to the sun, and Latin America has some of the most intense exposure to it.
Lays wanted to find a way to protect their workers using potatoes, which are currently 20% wasted during production. Potato contains healing and soothing properties for skin burns, so we decided to create a sunscreen based on the potato that is wasted daily in the production of Lays.
Additionally, we aim to educate farmers and people about the importance of taking care of their skin and make Lays a socially responsible brand.
This professional campaign titled 'Lay's - Harkay' was published in Ecuador in November, 2023. It was created for the brands: Lay's and Pepsico, by ad agency: BBA Ecuador. This Direct and OOH Outdoor media campaign is related to the Food and Health industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Art Director: Edwin Simbaña
Graphic designer: Iván Terán
Copywriter: Daniela Enríquez
Content Manager: Raúl Estrella
Photography: Diego Molina
Production: Esteban Montenegro
Post Production: Alvaro Calderón
