Avrelle - Launch

Agency: The Cult


Avrelle is empowering women through the metaphor of the Iceberg mass and how 90 percent of a woman's character is underneath the surface.

This professional campaign titled 'Avrelle - Launch' was published in Egypt in November, 2023. It was created for the brand: Avrelle, by ad agency: The Cult. This Digital and Film media campaign is related to the Beauty industry and contains 1 media asset. It was submitted 5 months ago by Director: Omar Nayef of Cult Communication.


Client: Avrelle Cosmetics
Agency: The Cult
Creative Director: Sarah T. Shannon
Co-Creative Director: Shawky Abdalla
Script: Shawky Abdalla

Director: Omar Nayef

Big Bear/Pixel Studios:____
Executive Producer: Mostafa Khourshid
Producer: Mohamed Zaki
Co-Producer: Aya Gaafar
Assistant Producer: Rimon Medhat

DOP: Mostafa Medhat
Art Director: Rana Tarek
Head of Production: Emad El Ghattas
Production Manager: Mahmoud Sabry
Stylist: Howaida Wagdy
1st AD: Mohamed Abdel Aziz
Steadicam + FreeFly Operator: Ahmed Gamal Jimmy
Focus Puller: Mohamed Tamer
Gaffer: Ahmed Fathy

Post House: CULT
Editor: Hossam Helmy
Assistant Editor: Yasser Abdelgawad Colorist: Abdallah Atta
Assistant Editor: Hani Gobeil
VFX Supervisor: Mahmoud Ghareeb
Post Producer: Hazem Helmy

Music Producer: Mada Khaled
Music Composition/ Sound Design: Mada Khaled
Casting Agency: Vigor Casting
Cast: Flavia Meneghete

Special thanks to Rosaline Elbay for lending us her voice
OR (for being the voice Avrelle)

Avrelle Team: _______
Dr. Ahmed Abou Elhamail: CEO
Alaa Senan: Marketing manager
Salma Tarek: Brand manager
Ahmed Zein: Assistant brand manager
Rita: Digital manager


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