New Chilli

Agency: Agencia Estimado

Lacasitos Chilli


Lacasitos entrusted us with the launch of their new spicy chili product to connect with a new generation of consumers, GenZ.

The challenge was to introduce Lacasitos Chilli to attract new audience segments.

The strategy involved presenting the spicy new product to the market under the concept “If you don’t get annoyed easily, try the new Lacasitos Chilli,” maintaining the brand’s fun tone. The main campaign featured a special digital media action showcasing a playful back-to-university challenge.

The campaign included various graphics and a multichannel approach, involving influencers, street marketing, direct marketing, and trade actions to achieve massive reach. This launch aimed to position Lacasitos as a market leader ready to surprise with innovative products like Lacasitos Chilli.

This professional campaign titled 'New Chilli' was published in Spain in June, 2024. It was created for the brand: Lacasitos, by ad agency: Agencia Estimado. This 360°, Content, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago by Agencia Estimado of Estimado.


Dirección Creativa: Julio Chirivella y Antonio Navarro
Dirección de Arte: Norberto Da Silva
Dirección Estratégica: Elena Gómez y Juanvi Falcó
Dirección de Cuenta: María Carbonell
Director: Marc Guardiola
Producer: Gonzalo Boronat
DOP: Jesus POnce


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