Description
Challenge
Launch the Enjoy soft drink brand and position it within a new niche: Nintendo gamers.
Strategy
To position Enjoy as the drink for "light" gamers, we developed a strategy across various platforms with content creators linked to video game storytelling. Focusing on four classic Nintendo series (Animal Crossing, Super Mario Bros, Zelda, and Pokémon), the campaign featured the slogan "Enjoy Mode & Play," rejecting the serious tone often used in gaming marketing. The main piece was a digital media spot using video game visuals.
Outcome
The campaign generated brand recall and recognition through a digital media plan on YouTube and Google's Display Network. Collaborations with content creators on YouTube and Twitch integrated the brand naturally into the gaming environment, enhancing its dynamic and refreshing image.
This professional campaign titled 'Enjoy Mode & Play' was published in Spain in June, 2024. It was created for the brand: Enjoy, by ad agency: Agencia Estimado. This Content, Digital, and Film media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted over 1 year ago by Agencia Estimado of Estimado.
Credits
Agencia: Estimado
Dirección de cuentas: Rosa San Ramón
Dirección Estratégica: Elena Gómez y Juanvi Falcó
Dirección Creativa: Julio Chirivella y Norberto Da Silva
Content: Laura García Devís
Edición Vídeo: Tom Picasso
