Description
This campaign exposes the invisible violence we all help perpetuate when a victim of intimate-image abuse stops being seen for who she is and becomes reduced to what someone shared without consent. It goes beyond “don’t forward it.” It reveals the deeper problem: the judgment, ridicule, and rejection that punish the victim more than the aggressor.
These images are inspired by real cases — women who lost jobs, faced stigma, saw their reputations questioned, and carried shame that was never theirs.
Stories where they didn’t change… but society did. Where people stopped seeing them as mothers, students, doctors, or leaders and remembered them only by the content someone exposed without consent.
The leak is a crime.
The social judgment that follows makes us complicit.
This professional campaign titled 'Last Seen' was published in Panama in November, 2025. It was created for the brand: Ipandetec, by ad agency: Verbo. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 10 days ago by Creative Director: Gabriel Arosemena of Verbo.
Credits
Creative Director: Gabriel Arosemena
Cliente: Lia Hernandez, Cristian Robles