Description
To promote road safety awareness, brazilian agency Prósper transformed that familiar feature into a powerful warning about texting while driving.
Using the visual language of chat applications, the campaign reframes "Last Seen" from the last time someone was online to the last time someone was seen alive.
Without showing crashes or graphic scenes, the film turns an everyday digital behavior into a life-saving message.
Because while messages can wait, lives can't.
This professional campaign titled 'Last Seen' was published in Brazil in May, 2026. It was created for the brand: CVC Chevrolet, by ad agency: Prósper Comunicação. This Digital and Film media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 3 hours ago.
Credits
Client: CVC Chevrolet
Agency: Prósper
CEO: Rimaldo de Sá
Executive Director: Fernando Lisboa
Creative Director: Rodrigo Vasconcelos
Creative Coordinator: Lucas Lauar
Creative Team: Lucas Lauar and Guilherme José
Account Management: Julia Nascimento and Lorena Nunes
Digital Account Management: Julyete Ferreira
Digital Planning: Jéssica Rosa
Social Media: Mariana Costa
Media Coordinator: Kaylla Bottoni
Media: Yza Rangel
Client Approval: Paula Faria
