Description
Las Vegas, Dubai, Copacabana, Gold Coast, and Singapore: do you know what these places have in common? Despite being highly valued today, at the beginning of their histories, they were just plots of land.
Making land investment tangible is not an easy task, as many people still struggle to see the medium and long-term results. CBL is a Brazilian company that sells land plots. After we closed the year 2024 with a growth of over 85% in sales, we began 2025 with a different way to draw people's attention to investing in plots.
CBL's new campaign shows society that buying a plot is an investment that secures the future. To do this, we brought in several famous regions that were once less valued – being large areas of empty plots. The photos feature images of unexplored land and show that, initially, everything was just a piece of land. Today, these are upscale areas where even renting can be quite expensive.
This professional campaign titled 'Land plot: Investment with a future.' was published in Brazil in February, 2025. It was created for the brand: Lotes CBL, by ad agency: Prósper Comunicação. This Digital, OOH Outdoor, and Print media campaign is related to the Real Estate industry and contains 7 media assets. It was submitted 9 months ago.
Credits
Advertising Agency: Prósper Comunicação, Vitória, Brazil
CEO: Rimaldo de Sá
Executive Director: Fernando Lisboa
CCO: Luis Tauffer
Copywriters: Gabriel Taveira / Lucas Lauar
Art Director: Yan Correa
Account Manager: Fernanda Gonçalves
Media: Kaylla Bottoni / Yza Rangel
Social Media: Flávio Pizzol
Producer: Dino Araújo
