No Pares de Volar por Wingo / Never Stop Flying by Wingo
Description
To launch the new Wingo's brand positioning, we created a videoclip that brings together all of Wingo’s reasons to believe and differentiators. This brand positioning update stems from understanding the traveler’s journey and prioritizing the experience.
The idea was to recreate all the moments people go through when traveling—bringing destinations, food, plans, and more to life.
The result is a fresh communication piece that breaks away from the traditional norms of the category and inspires people to travel more and more.
This professional campaign titled 'Never Stop Flying' was published in Colombia in October, 2024. It was created for the brand: Wingo, by ad agency: Havas Colombia. This Film, Integrated, and OOH Outdoor media campaign is related to the Transport and Travel and Tourism industries and contains 6 media assets. It was submitted 9 months ago by Art & Creative Director: Andrés Rubio.
Credits
Client: Wingo
VP Marketing & CX Direction: Simón Maya
Brand Manager: Marcela Chávez
Digital Sales Manager: Sebastian Martínez
Advertising Agency: Havas Colombia
Chief Executive Officer: Pablo Izquierdo
Chief Creative Officer: Horacio Maggi
General Creative Direction: Diego Tovar
Creative Direction: Andrés Rubio, Marcelino Cuellar
Graphic Design: Carolina Aguinaga, Lady Murcia
Copywriting: Estefania Castro, Lorena López
Social Media Team: Sergio Gallego, Juliana Oyuela
Account Executives: Laura Yepes, Angélica Navarrete
Post Production: Havas Postproduction
Production Manager: Alejandro Cortés
Editors: Alejandro Álvarez, Nancy Cervantes
Film Producer: Macarena
Film Direction: Julián Torres, Miguel Herrera
Photography Direction: Aicardo Zapata.
Executive production: Diego Ossa, Sandra Martínez
Direction Assistance: David Ospina
Art Direction: Eddy Gonzales
Field Production: Sara Cardoso
Camera & Key Grip - Omar Gutierrez
Audio Production: Lakyoto Sound Studio
Producers: Gustavo Pachón, Sebastián Santamaría
