Kids Week Campaign – A First-of-Its-Kind AI Initiative
Description
For H&O’s Kids Week, we wanted to do something truly groundbreaking. Our team harnessed the power of AI to create a campaign entirely generated by artificial intelligence, marking it as Israel’s first fully AI-driven retail campaign. We dressed AI characters with the brand's items that are being sold in the stores and website!
After we created the model, we did two things:
✅we created a TV ad that is 100% artificial intelligence, from the characters to the melody, the lyrics and the models wearing the brand's real collection.
✅We created print ads and dozens of items that will be uploaded with AI models to the ecommerce website.
This professional campaign titled 'Kids Week Campaign – A First-of-Its-Kind AI Initiative' was published in Israel in November, 2024. It was created for the brand: H&O, by ad agencies: KANIBAL MEDIA and KNBL. This campaign is related to the Fashion industry and contains 3 media assets. It was submitted 3 months ago.
Credits
Advertising Agency : KNBL
Art Director : vladimir yudashkin
Client manager : Dana Kraft
Content manager : Daniella Cohen
H&O Marketing Manager : Adi Agmon
