Description
As the fight for reproductive freedoms intensifies across the nation, All* In Action Fund has teamed up with director Gandja Monteiro on the provocative new film, THE TRIAL. Drawing on chilling parallels between 17th-century witch trials and today’s political landscape—where abortion bans are denying care and putting women’s lives in danger—the film debuts just weeks before the U.S. Presidential election. THE TRIAL focuses on a woman named Claire, surrounded by what appears to be an angry Salem-witch-trial style mob with her hands bound, and a contemptuous judge prosecuting her for having an abortion. The haunting story contains a shocking double-reveal: that the trial is happening now (being filmed on smartphones with a city skyline on the horizon) and every accusation hurled at the woman contains the verbatim words of anti-abortion policy makers determined to drag society into the past.
This professional campaign titled 'The Trial' was published in United States in October, 2024. It was created for the brand: All* In Action Fund, by ad agency: Klick Health. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 27 days ago.
Credits
All* In Action Fund - Client
Gandja Monteiro - Director / Producer
Klick Health - Agency
Amy Fortunato - VP, Group Creative Director / Creator / Writer
Andrea Bistany - VP, Group Creative Director / Creator / Art Director
Rich Levy - Chief Creative Officer
Bernardo Romero - EVP, Executive Creative Director
Brian Umali - VP Creative Director, Marketing
Owen Osbourne - Director of Generative AI Design
Adam Bradovka - Manager, Motion Design and Video Editing
Jenny Tieu - Specialist, Video Editor & Motion Designer
Spencer Brown - Associate Director, Creative Video Production
Anthony Ngo - Specialist, Video Editor & Motion Designer
Jen Martin - VP, Supervising Creative Producer - Broadcast
Andria Minott - Senior Director, Broadcast Creative Producer
Laura Denham - EVP, Executive Creative Producer
Dan Van Brunt - VP Technology, Brand Experience
Camilo Bravo - Technical Architect
Sheryl Steinberg - SVP, Communications
Marisa McWilliams - Director, Communications
Erin O’Sullivan - Associate Manager, Communications
Fontane Choi - Associate Director, Influencer Marketing
Kristen Strong-Hillier - Manager, Influencer Relations
Serena Stanley - Creative Production
Anne Nomellini - VP, TV Activation
Manisha Patel - Senior Director, TV Activation
Sibi Devi - TV Activation Coordinator
Kristen Dill - Legal Counsel and Procurement
Tamika Knight - VP, Business Affairs
Samantha Lyver-Phillips - Senior Associate, Business Affairs
Production Company: Taking Over
Douglas Costa - Producer
Celiana Cardenas - DP
Post-production Company: BUF Company
Pierre Buffin - Visual effects
Daniel Lea - Original music
Jonathan Webb - Sound Design & Mix
Golden Hum - Music & Sound Design Production
Raoni Rodrigues - Editor
Margarida Lucas - Editor
Sergio Pasqualino - Color Grade
