Kicks Off Official Partnership with LAFC
Description
Following the news in October 2025 around the three-season partnership with the Los Angeles Football Club (LAFC), Liquid I.V. today released never before seen content celebrating the collaboration ahead of the 2026 season opener set to take place this Saturday Feb. 21 at 6:30pm PST at the Los Angeles Memorial Coliseum against Inter Miami CF.
The social-first content features players like Aaron Long, Nathan Ordaz, Denis Bouanga, Nkosi Tafari alongside a celebrity part owner of LAFC to highlight how LAFC leverages performance science in player training and how Liquid I.V. provides support where performance matters most, delivering hydration faster and more effectively than water alone.
As the Official Functional Hydration Partner, Liquid I.V. is bringing LAFC’s hydration game to the next level. To kick-off the season, Liquid I.V. will have digital signage in-stadium and the brand’s custom built electric Hydratrucks, featuring HOPE Hydration refillable water systems, will be on-site at the FanFest celebration, starting at 2PM, where guests can snag free product samples to hydrate prior to kick-off. Additionally, this season back at LAFC’s home turf, BMO Stadium, Liquid I.V. will be sold in the concession stands across the stadium.
This professional campaign titled 'Kicks Off Official Partnership with LAFC' was published in United States in February, 2026. It was created for the brand: Liquid I.V., . This Experiential and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 5 media assets. It was submitted 13 minutes ago.
