A Little Magic. A Lot of Attitude

How do you launch a magical hair conditioner to Gen Z, a generation that would rather skip an ad than watch one? Easy. You make it KEFF. Literally. KEFF means “fun” in Hebrew.

Meet Mishel Pru, our new brand ambassador and a social media sensation followed by hundreds of thousands of young fans.

In her bathroom, she comes face-to-face with a rather unexpected character: her new hair conditioner, brought to life as a cheeky, larger-than-life magical rapper with absolutely no filter.

His opening line? “Use me, blondie. I'm pure magic.”

And just like that, a hair conditioner commercial turns into a full-blown musical encounter.

Together, they drop an outrageously catchy track that sneaks every product benefit into the lyrics: a one-minute conditioner with the effect of a hair mask, enriched with argan, castor and jojoba oils.

No boring beauty tutorials. No endless product explanations. Just music, attitude, a little absurdity and a hook that refuses to leave your head.

Because when you're talking to a generation that hates being advertised to, sometimes the smartest thing you can do is stop making ads.

**And start making KEFF. Literally.**