Apple vinegar shampoo launch campaign

Agency: Modern Talking Advertising


Is there a different and uniq way to launch a new shampoo?
Keff - One of the leading toiletries brand for in the Israeli market is known by excellent products that include new ingredients and surprising and exciting fragrances.
The colorful brand that appeals to teenagers, renews and excites in every campaign and every product launch.

The challenge of launching a new shampoo for the z generation with components that have not been in the category until now, requires producing a new creative approach that is completely different from the creative used in other campaigns.
The campaign is part of the developed brand identity with longtime agency partner.

We launched an extensive campaign with a new and unusual creative for apple vinegar shampoo with one of the leading comedy influencer in the Israeli market and took inspiration from one of the iconic launches of the modern era and pop culture, along with the brand's unique humor and cheekiness.

This professional campaign titled 'Apple vinegar shampoo launch campaign' was published in Israel in July, 2023. It was created for the brand: Keff, by ad agency: Modern Talking Advertising. This 360°, Digital, and Film media campaign is related to the Beauty industry and contains 1 media asset. It was submitted 10 months ago by Ceo: Aviran Menir of Modern Talking Advertising.


Advertising Agency: Modern Talking Advertising, Tel-Aviv, Israel
Ceo: Aviran Menir
V.P: Karin Atton
Head of social Media and creative: Talia Kook Doron
Client Management: Yasmin Apps
Creative and Social Media: Hili Peled
Production Company: 206 - Tom Cohen Hadar Cohen Nimrod Peleg Noam Talmon
Art: Shachar Kassorla


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.