ADVERTISING

Connect Lebanon

Keep your camera on

Agency: TBWA\RAAD

Description

Virtual meetings, we can't live with them, we can’t live without them. And if you’re in a country like Lebanon, it comes with an extra challenge. An unbearably slow internet connection caused by bad internet providers, who cannot guarantee a fast and stable connection.

So, to save data bandwidth and improve sound quality, people are forced to turn their cameras off and stay faceless only to be remembered by their 2 letter initials which are most of the
time interpreted as funny gimmicks and in extreme cases as inappropriate insults, like MF. AH. DH. You can figure their names, right?

With Connect’s guaranteed high-speed and stable internet, people can keep their cameras on and show their true faces.

This professional campaign titled 'Keep your camera on' was published in Lebanon in January, 2022. It was created for the brand: Connect Lebanon, by ad agency: TBWA\RAAD. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted 3 months ago.

Credits

Advertising Agency: TBWA\RAAD, Dubai, UAE
Chief Creative Officer: Walid Kanaan
Creative Director: Georges Kyrillos
Art Director: Jad Chidiac
Copywriter: Leah Faddoul

ADVERTISING

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