ADVERTISING

Surrey Hospitals Foundation

Keep it in Surrey

Agency: Full Punch

Description

Every day, Surrey loses patients to surrounding hospitals instead of being treated at local facilities. Surrey Hospitals Foundation needed to rally the community to keep unstoppable care at home.

Surrey is home to some of the most talented medical doctors, nurses, surgeons and staff in British Columbia. But its facilities and services struggle to keep up with the needs of a diverse and growing community. As a result, every day patients are forced to leave Surrey for urgent care at surrounding hospitals. Last year alone, 43,000 patients left Surrey to be treated at Vancouver’s Children’s Hospital. For many of Surrey’s patients, travel time can mean the difference between life and death. Our campaign creates a sense of urgency to generate awareness and inspire donations to boost facilities, acquire new talent and keep patients in Surrey.

Our campaign, Keep it in Surrey, launched with a bold TV spot encapsulating a young girl’s journey with a life-threatening emergency. Rather than entering the hospital, the viewer is taken on her journey as Surrey’s doctors rush her out, creating an instant and emotional rallying cry. Print, OOH, digital and social round out the campaign featuring an ambulance crossing the iconic Port Mann Bridge leaving Surrey, illustrating the importance of keeping unstoppable health care in the city.

This professional campaign titled 'Keep it in Surrey' was published in Canada in November, 2022. It was created for the brand: Surrey Hospitals Foundation, by ad agency: Full Punch. This Film, Outdoor, and Print media campaign is related to the Health industry and contains 5 media assets. It was submitted 15 days ago by Partner, President: Mike Leslie of Full Punch.

Credits

Advertising Agency: Full Punch
Partner, Head of Creative: Chris Zawada
Art Director: Hannes Ottahal, Todd Takahashi
Copywriter: Naomi Warren
Partner, Head of Strategy: Jack Dayan
Producer: Brittany Taylor
Retoucher: Hayden Wood
Studio Artist: Rebecca Marks
Digital Animation & Development: Chad Jones

Production: Hardon Films
Director: Cassie DeColling
DOP: Scot Proudfoot
Executive Producer: Chris Wilkinson
Line Producer: Darci McDonald
Producer: Eloise Cameron-Smith
1st AC: Laurel Brown
Wardrobe: Gerry Centanni
Makeup: Molly Etherington
Key Grip: Rhys Brisbin
Key Gaffer: Owen Berry
Best Boy: Steve Goad
Set Decorator: David Bain
PA: Riley Orr
PA: Matthew Hardie

Photography:
Photographer: Marley Hutchinson
Retoucher: Hayden Wood
Photo Assistant: Marlin Olynik

Editorial:
Producer/Post-Production Supervisor: Eloise Cameron-Smith
Editor: Sasha Tomasky
Assistant Editor: Rebeca Spiegel
VFX: Jude Wang & Efrain Perez

Colour:
Colourist: So Young Park

Audio:
Audio Director: Ryan Marchan
Lead Engineer: Marco Marin

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