Disney 20th Century Studios

Avatar: Way of the Water Niagara Falls Trailer

Agencies: National Experiential Groove Jones


For the new Avatar: The Way of the Water movie trailer release, we produced a giant, 60-foot-wide holographic projection over Niagara Falls. The activation occurred in the Niagara Falls State Park, in front of the Falls.

Groove Jones partnered with National Experiential, who orchestrated the activation and the drone show in the sky.

The oversized holographic projection with the backdrop of Niagara Falls was used as part of a video promotion for the new trailer featuring James Cameron – Creator and Director of Avatar. The location was selected because James Cameron grew up in the Niagara Falls area. Case study -

This professional campaign titled 'Avatar: Way of the Water Niagara Falls Trailer' was published in United States in November, 2022. It was created for the brands: 20th Century Studios and Disney, by ad agencies: Groove Jones and National Experiential. This Content, Digital, and OOH Outdoor media campaign is related to the Movies industry and contains 7 media assets. It was submitted over 1 year ago by Partner: Dan Ferguson of Groove Jones.


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