ADVERTISING

Surrey Hospitals Foundation

Leaving Surrey

Agency: Full Punch

Description

Faced with having to send away critically ill patients to surrounding hospitals, Surrey Hospitals Foundation needed to rally the community to keep care at home.

Despite being the fastest-growing city in Canada, Surrey has had a net decrease in pediatric beds over the past two decades and has only received four new maternity beds in the last 21 years.

Unbelievable, right? But wait—it gets worse.

Due to a lack of government funding, Surrey is also unable to treat the three leading causes of sudden death—major heart attacks, stroke, and stage three trauma. Insufficient infrastructure means critically ill patients are forced to leave Surrey every day to receive urgent care in other cities. Sometimes the extra travel time can mean the difference between life and death.

Our “Leaving Surrey” campaign caught the public’s attention, the ear of BC’s politicians, and opened donors’ wallets by introducing Surrey residents to the panic-stricken world of patients being sent out of the city. Showing first-hand how the additional trauma of leaving home affects a young girl with a life-threatening emergency, a heart-attack victim, and a woman going through labour. The campaign became the catalyst Surrey Hospitals Foundation and city’s healthcare practitioners needed to publicly voice their concerns. And it worked.

In June 2023, BC’s health minister, Adrian Dix, announced he would be expanding Surrey Memorial Hospital and increasing the capacity for more patient care—including two new cardiac cath labs by 2025.

The success of this campaign means fewer residents will have to leave Surrey to receive the urgent care they need.

This professional campaign titled 'Leaving Surrey' was published in Canada in April, 2023. It was created for the brand: Surrey Hospitals Foundation, by ad agency: Full Punch. This Film, OOH Outdoor, and Print media campaign is related to the Health industry and contains 5 media assets. It was submitted about 1 year ago by Partner, President: Mike Leslie of Full Punch.

Credits

Agency: Full Punch
Founding Partner, Head of Creative: Chris Zawada
Founding Partner, Head of Strategy: Jack Dayan
Founding Partner, President: Mike Leslie
Art Director: Hannes Ottahal, Shaun Thomson
Copywriter: Naomi Warren
Brand Manager: Ruth Hurley
Producer: Claire Khan
Studio Artist: Rebecca Marks

Photography:
Photographer: Julian Kenchenten
Retoucher: Hayden Wood

Production:
Director: Cassie DeColling
DOP: Karina Jesson
1st Assistant Director: Daniel Mallinson
Executive Producer: Chris Wilkinson
Producer: Darci McDonald
1st AC (incl. kit): Sam Barringer
2nd AC: Roshan Beaven
Wardrobe: Gerry Centanni
Makeup: Molly Etherington
Key Grip: Erik Hoffman
Key Gaffer: Paula Lara
Swing: Justin Uitto
Swing: Nataalia Bahmón
Location Audio: Doryan Heijnen
Hair and Make-Up Artist: Molly Etherington
Art Director: Heather Morlidge
Production Assistant: Saba Askari
Production Assistant: Rae De Jong

Talent - Woman in labour: Lisa McFadden
Talent - EMT: Alejaandra Chavaria
Talent - Child: Arrow McCutcheon
Talent - Body Double: Suneeth Sam
Paramedic/ Ambulance Vehicle: Paul Cruiskshanks

Editorial:
Producer/Post Production Supervisor: Eloise Cameron-Smith
Editor: Sasha Tomasky
Assistant Editor: Rebeca Spiegel
VFX: Efrain Perez

Colour:
Colourist: Sam Gilling

Audio:
Audio Director: Ryan Marchant
Lead Engineer: Marco Marin

Special Thanks: BC Emergency Health Andy Watson
Special Thanks: BC Emergency Health Maria Cirstea
Special Thanks: BC Emergency Health Brian Twaites
Special Thanks: BC Emergency Health Andrew Billing

ADVERTISING

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