Kamasutra is one of the pioneers in the condoms business in India. You could argue that the brand pioneered a minor sexual revolution in the country when it was launched. However over the last few years newer brands have flooded the market. As a result, one of the key challenges for Kamasutra is to stay relevant with the younger customers. This campaign is one attempt in this direction. A fun, light-hearted take on the act of love making. No product features, no price blurb, just sex and fun.
This professional campaign titled 'Kamasutra Condoms – Zip' was published in India in January, 2019. It was created for the brand: Kamasutra, by ad agency: FCB. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: FCB Interface, Mumbai, India
Art Director: Vipul S, Suyash Relekar, Fauzan Malim, Sri Priya G, Imran Shaikh
Copywriter: Ravi Anantham
Client Servicing: Govindarajan V, Anahita Buhariwala
Additional credits: FCB Studio India