In India, the pull-out method is the most preferred contraceptive among couples. It is considered convenient, and much more pleasurable than using a condom, as there is no ‘latex’ feel. However, this is a highly unreliable method of contraception. Kamasutra, a popular condom brand in India, wanted to tell people just how unreliable and risky this method is. And wanted to urge them to use Kamasutra's SuperThin condoms instead.
This professional campaign titled 'Race Horse, Greyhound' was published in India in June, 2017. It was created for the brand: Kamasutra, by ad agency: FCB. This Print medium campaign is related to the Health industry and contains 2 media assets. It was submitted over 5 years ago.
Advertising Agency: FCB Interface, Mumbai, India
Creative Director: Robby Mathew
Art Director: Vipul Salve
Copywriter: Rakesh Menon
Illustrator: Cocktail Arts Co.