Description
Atlantis signs the new Father's Day campaign for JK Estética Avançada with a sensitive and sophisticated film. Inspired by The Little Prince, the narrative uses the mirror as a metaphor for heritage and identity, exploring a minimalist and poetic aesthetic. With the concept “where care becomes legacy,” the campaign reinforces JK’s positioning as a reference in beauty, technology, and affection — placing care as both a differentiator and a bridge between generations.
This professional campaign titled 'A Father’s Reflection' was published in Brazil in August, 2025. It was created for the brand: JK Estética Avançada, by ad agency: Atlantis. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Client: JK Estética Avançada
Agency: Atlantis Intelligence Lab
JK CEOs: Isabela Viegas and Simone Viotto
JK Marketing Coordinator: Winye Marichal
Global Creative Director (Atlantis): Sidney Araújo
Global Account Director (Atlantis): Samara Araújo
Social Media Copywriting: Helen Borges
Direction: Atlantis-i
Original Voice Over (VO): Eduardo Bastos
Production: Atlantis-i
